Organic food consumption is a crucial concept of sustainability, especially in the quest for a
healthy lifestyle, thus having witnessed human beings' attention shift towards eco-friendly …

Purpose: This research aims to identify factors that improve consumers' trust in organic food
in social networks by providing authentic content, prioritizing these factors, and presenting a …

This new issue of Innovar is the extension of the results of the call for papers for the special
issue" Marketing and consumer behavior during and amidst the overcoming of a pandemic," …

Generativity, concern and commitment for the next generation, is established to be important
for understanding people's behaviors to SDGs. However, little is known about how …

Background The marketing value of the characteristics of a website is vital to both business
and academia. Several useful characteristics of websites have been investigated …

This chapter discusses how organic food emerged from the need for food sustainability and
created concepts such as the green market. It covers that there are principles of organic food …

With the global popularity of organic food on the rise, there is an increasing need for
empirical research to identify the factors driving its consumption. The steady rise of demand …

This study explores the aspirations of the foreign people living in the Czech Republic in
relation to buying organic food. Businesses and governments alike must comprehend the …

Increasing public awareness and concern for environmental preservation has a positive
impact on the development of green marketing. This research aims to analyze the influence …

Background: Organic food has its own appeal for consumers, so the development of the
organic food business is currently rapid. Choosing the right food is the main key in …