Word-of-mouth in business-to-business marketing: a systematic review and future research
directions | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Evidently, the Internet has resulted in a fundamental shift in retailing practice, creating a shift
in both consumer and business behavior, which has been compared to that of the Industrial …

This paper examines the collaborative process of value co-creation in the context of
knowledge intensive business services. Through 120 qualitative interviews with suppliers …

Purpose The purpose of this paper is to provide a comprehensive research of the effects of
the intensity of use of social media on destination brand equity. The authors use the schema …

Purpose–The purpose of this research is to examine the impact of e‐service quality,
customer perceived value, and customer satisfaction on customer loyalty in an online …

The successful diffusion of broadband services has substantially contributed to economic
growth in the last decade. Broadband markets are now in the maturity phase and therefore …

Purpose This paper investigates the effects of service quality on customer satisfaction and
repurchase intentions among customers of the KFC Fast Food Restaurant Chains …

We developed a model to investigate the factors influencing two different post-adoption
behaviors of e-service users based on the Post-Acceptance Model of IS Continuance (IS …

Scarcity strategies are employed by marketers to influence consumer decision making.
Many famous brands have been designed and produced for the purpose of as being …

Persepsi harga dan merek memiliki pengaruh terhadap keinginan pembelian ulang
dimediasi oleh persepsi nilai yang diperoleh konsumen. Hasil penelitian terhadap 112 …