Although tourism service-environments have increasingly used artificial intelligence (AI),
limited research has explored the dynamics of AI-related factors on consumer engagement …

The digitalization of society is crucial in achieving economic competitiveness and societal
well-being. The pandemic has accelerated the digitalization of the tourism and hospitality …

In this research, we examine user engagement with the metaverse platform using the
stimulus-organism-response theory. We used a mixed-methods approach that involved a …

Purpose This paper aims to explore the effectiveness of 360-degree virtual reality (VR)
videos compared to traditional preview modes in shaping customer perceptions and …

This research aims to examine the impact of smart consumer experience on certain tourist
perceptions and behaviours based on accessibility, perceived enjoyment, security, and …

Purpose This study aims to examine the relationship between metaverse usage motivations
and metaverse behavioral intention through Self-Determination Theory …

ChatGPT has become one source of personalized recommendations used by travelers in
travel planning contexts. This research aims to examine the ChatGPT usage dimensions …

Augmented reality (AR) is gaining popularity in tourism by improving immersive
experiences. Therefore, understanding the factors influencing perceptions and barriers is …

Customer's perceived value is a critical factor in understanding consumer behavior and
enhancing the shopping experience. In an era characterized by rapid technological …

Customer's perceived value is a critical factor in understanding consumer behavior and
enhancing the shopping experience. In an era characterized by rapid technological …