Due to market deregulation and globalisation, competitive environments in various sectors
continuously evolve, leading to increased customer churn. Effectively anticipating and …

In light of increasing digitization and monetization, the freemium pricing model is being used
more and more frequently. Against a backdrop of increasing competition and rising costs to …

Numerous valuable clients can be lost to competitors in the telecommunication industry,
leading to profit loss. Thus, understanding the reasons for client churn is vital for …

Faced with saturated market and fierce competition of online games, it is of great value to
analyze the causes of the player churn for improving the game product, maintaining the …

This study introduces an innovative churn prediction model that leverages player activity and
social interaction data from the massive multiplayer online role-playing game (MMORPG) …

User's leaving from the system without further return, called user churn, is a severe negative
signal in online games. Therefore, churn prediction and intervention are of great value for …

Technology has been expanding the service encounter concept. Avatars, including virtual
and robotic avatars, have been gaining popularity as an emerging technology to generate …

This paper presents a novel approach to automated playtesting for the prediction of human
player behavior and experience. We have previously demonstrated that Deep …

The Internet of Things (IoT) devices have been increasingly deployed in smart homes and
smart buildings to monitor and control their environments. The Internet traffic data produced …

Game Provenance has been proposed and employed for Game Analytics tasks as they
capture game session data in detail and allow exploratory analysis and visualizations …