Consumers increasingly use eWOM to make decisions about various products and services. However, few studies have investigated how different visual and verbal eWOM cues affect …
Purpose Recent figures show that users are discontinuing their usage of TripAdvisor, the leading user-generated content (UGC) platform in the tourism sector. Hence, it is relevant to …
Purpose The purpose of this paper is to consolidate the antecedents of electronic word of mouth (eWOM). Thereafter, it examines the impact of eWOM and its antecedents on …
Online customer reviews (OCRs) have become increasingly important in travelers' decision- making. However, the proliferation of OCRs requires e-commerce organizations to identify …
Recently, the integration of the Accounting Information System (AIS) with sustainability reporting methods has become a thought-provoking area of study. This study aimed to …
R Filieri, M Mariani - International Marketing Review, 2021 - emerald.com
Purpose Online consumer reviews are increasingly used by third-party e-commerce organizations to shed light on the positive and negative sides of the brands they sell …
Online customer reviews are increasingly used by travelers to inform their purchase decisions. However, the vast amount of reviews available nowadays may increase travellers' …
Contrasting findings about the role of extremely negative ratings (ENRR) are found in the literature, thus suggesting that not all ENRR are perceived as helpful by consumers. In order …
Online reviews have become irreplaceable product/service information for many consumers. However, not all consumer reviews are deemed to be helpful. Drawing upon expectation …