The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro,
Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can …

Purpose This study aims to examine the impact of social advertising (informative,
entertainment, credibility, ease of use, privacy and contents) on the buying behavior of …

This study intends to evaluate the influence of social advertising, individual factors, and
brand image on the buying behavior of Malaysian consumers toward the fashion clothing …

In recent years, scholars and practitioners have increasingly recognized the profound impact
of digital technologies (DTs) on reshaping organizations' value propositions and their ability …

Purpose In view of the influences of online videos on the cultural tourism industry, this study
aims to explore the mechanisms triggered by watching online video behaviors of fans. This …

The recent trend suggests that people are more inclined to online hotel reviews to take
online hotel booking decisions. The present study argues that when consumers are exposed …

Overstock reduction methods offer important marketing signals that may affect consumer
brand perceptions. In particular, some overstock reduction methods create disposal-based …

Throughout the COVID-19 pandemic, the American College Health Association (ACHA) has
partnered with CommunicateHealth (CH) to develop COVID-19 mitigation resources for …

Marketing on social media has become ubiquitous. Consequently, social media platforms
are increasing the level of advertising content that users may later encounter when …

In the past decade, social media use has dramatically expanded. According to recent
estimations, by 2017 almost half of the worldwide population has at least one social media …