The economic pressures and increasing competition in markets have led to the CEOs of
companies being forced to make the right strategic decisions in the development of products …

Purpose Global adoption of the internet and mobile usage results in a huge variation in the
cultural backgrounds of consumers who generate and consume electronic word-of-mouth …

As the retailing industry becomes more customer oriented, it struggles with integrating the
voice-of-customers into quality development policies, determining accurate customer …

Based on the cue utilization theory and stimulus-organism-response (S–OR) theory, the
objective of the study is to investigate the moderating role of taste award (taste awarded vs …

Customers consider pursuit of happiness to be fundamental to their purchase experiences;
thus, companies are increasingly looking for opportunities to bring happiness to customers …

Consumers use social media to create content, generate online word-of-mouth, and
communicate with brands and other consumers. Consumers engage with influencers who …

Reverse Logistics (RL) is one of the crucial topics for discussion among academicians in the
field of environmental performance and sustainability through businesses. RL is found an …

The design of satisfactory shopping experiences remains one of the main challenges for
building long-term profitability in modern retailing. Therefore, companies are interested in …

Management science focuses on organisational culture. This reflection also applies to the
broadly understood cultural context, as organisations operate in specific places and at …

Purpose The paper investigates shoppers' justification behind the showrooming behaviour
and proposes an integrated SOR-MOA framework and a SAP-LAP model for a better …