With the present challenge to compete on price or product assortment, retailers and
manufacturers are increasingly focusing on state-of-the-art pricing strategies which have …

This paper aims to systematically analyze and synthesize the existing research published on
mental accounting and purchase decision processes by conducting a systematic literature …

Recent estimates suggest that although a majority of funds in organizational training
budgets tend to be allocated to leadership training (Ho, 2016; O'Leonard, 2014), only a …

We present a generally applicable theory of focusing based on the hypothesis that a person
focuses more on, and hence overweights, attributes in which her options differ more. Our …

Marketers are increasingly offering bundles that combine cross-category, seemingly
unrelated items. This article examines the conditions under which framing a discount as …

Bundle offers consisting of two or more products often include a price discount. The impact
of the price discount on the perceived attractiveness of the bundle has been shown to …

Recent advances in logistics tracking technologies have enabled e‐commerce firms to both
accurately track the shipments and obtain accurate estimates of delivery times. With …

Firms often use a pricing strategy in which the total price of a product and/or service is
partitioned into two or more mandatory components. Whereas previous research has …

We implement a risk experiment that allows for judgment errors to investigate who makes
mistakes and whether it matters. The experiments are conducted with a random sample of …

Legislative debates over bankruptcy and consumer credit are dominated by the myth of the
rational borrower. Congress recently enacted legislation motivated by the perception that …