The conceptualization of self‐congruity is more than five decades old. However, the
research on its effect on consumer behaviour is still evolving, ensuing the literature …

Drawing on self-congruity theory, we construct and examine a theoretical model that
explores the effect of destination attachment on revisiting intention via ideal and actual self …

Drawing upon self-congruity theory and Hofstede's notion of uncertainty avoidance, this
paper empirically investigates the roles of destination personality, destination image, self …

This study proposes the concept of the 'paradox destination'as a novel destination
positioning strategy for destination marketers. A paradox destination strategy describes the …

This study examines the impact of social media influencers'(SMIs) intimate self-disclosure,
environmental concern, and spending self-control on consumers' sustainable food purchase …

Purpose This study developed an extended model of self-congruity by integrating
destination image, destination personality, self-congruity, revisit intention and gender …

This article proposes and tests a conceptual model to investigate a new mechanism among
destination gender, stereotypes, destination attitudes, and destination revisit intention …

Today's destinations are gradually moving toward linguistic diversity to help tourists obtain a
better experience. Accordingly, using diverse languages is developing as a noteworthy …

Though brand co-creation (BCO) and customer brand engagement (CBE) are identified as
important research priorities, empirically derived insights into their relationship with tourism …

Destination mascots have attracted some research interest, but more needs to be done. This
study aims to explore destination mascots from a cognitive appraisal theory-based …