We perform a cross-national market segmentation and analyze differences in the evaluation
of made-in-Korea electronic home appliances and cosmetics based on experience of and …

This study examines the recent popularity of Korean television shows, their format contracts,
and various remakes in China. Rather than focusing on specific cases, it attempts to develop …

Since the 1990s there has been a dramatic increase in cultural flows and connections
between the countries in the East Asian region. Nowhere is this more apparent than when …

This study explores the historic implications of baseball within the larger processes of
constructing modernity under Japanese colonialism by examining the game's regional …

Preconceived expectations for one's behavior drive how people interact with their
communities. Messaging via pop culture is a common source for citizens to learn about one …

Over the past few decades, East Asian pop culture has drawn a tremendous amount of
attention from not only regional producers and audiences but also academia: many scholars …

The representation of the Asian race in the US music industry is still relatively small.
However, Rich Brian, a person of Chinese descent with Indonesian nationality, succeeded …

Korea has become a strong influencer of global popular culture. With a handful of Korean
celebrities entering mainstream US pop music, Hallyu, the Korean Wave, has been growing …

In recent years, unofficial and/or illegal forms of online file sharing have been increasingly
used by audiences worldwide to consume foreign TV programmes which would not …

Focusing on the relationship between Chua Beng Huat's sociological thinking before the
Inter-Asia Cultural Studies project and his more recent famous works on consumption and …