The sustainable growth of the tourism industry is attributed to the involvement of tourists in
the process of value co-creation. This research aims to systematically review the existing …

This study systematically reviews, synthesises and integrates the extant literature on value
co-destruction in the field of tourism and hospitality. The results indicate that research in this …

Purpose Drawing on the service-dominant logic and the institutional theory, this paper aims
to explore the value-creating mechanisms of branding in the destination context and the …

Purpose The purpose of the study is to examine the effect of value co-destruction on
customer citizenship and negative electronic word of mouth (e-WOM) behaviors. In addition …

To tackle the debate over whether using service robots is an improvement or merely a
gimmick, this research examined actual users' attitudes and long-term usage behavior in …

This study straddles the entrepreneurship and sustainability literatures by analysing the
existence of a U-shaped curvilinear relationship between a company's entrepreneurial …

Purpose The purpose of this paper is to investigate how digital transformation changes
highly traditional business processes and how it impacts value co-creation and co …

Excessive filter processing of social media photos may cause viewers to question the
authenticity of the photos. From the value co-destruction perspective, this research examines …

In online travel communities, value can be both co-created and co-destroyed. Many recent
studies have investigated value co-creation and its causes and effects. However, the internal …

This paper explores value co-creation and co-destruction by focusing on the role of value
propositions, practices, and institutions in the tourism ecosystem during COVID-19 …