Consumer and object experience in the internet of things: An assemblage theory approach
DL Hoffman, TP Novak - Journal of Consumer Research, 2018 - academic.oup.com
Abstract The consumer Internet of Things (IoT) has the potential to revolutionize consumer
experience. Because consumers can actively interact with smart objects, the traditional …
experience. Because consumers can actively interact with smart objects, the traditional …
Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects
TP Novak, DL Hoffman - Journal of the Academy of Marketing Science, 2019 - Springer
Consumers' interactions with smart objects have a relational nature, and extensive research
has supported the “relationship metaphor” as a fruitful way to understand consumer …
has supported the “relationship metaphor” as a fruitful way to understand consumer …
Consumer switching costs: A typology, antecedents, and consequences
The management of customer switching costs has been hampered by the lack of a
comprehensive typology for conceptualizing, categorizing, and measuring consumers' …
comprehensive typology for conceptualizing, categorizing, and measuring consumers' …
Customer switching behavior in online services: An exploratory study of the role of selected attitudinal, behavioral, and demographic factors
SM Keaveney, M Parthasarathy - Journal of the academy of …, 2001 - journals.sagepub.com
With a quarter of a billion Internet users worldwide and estimates of more than one-half
billion people online by the year 2003, growth in the online services industry has been …
billion people online by the year 2003, growth in the online services industry has been …
Who do you think you are? Common and differential effects of social self-identity on social media usage
Intense competition requires that social media service providers execute two major business
strategies: exploiting current functions while simultaneously exploring incremental …
strategies: exploiting current functions while simultaneously exploring incremental …
Beyond adoption: Development and application of a use-diffusion model
CF Shih, A Venkatesh - Journal of marketing, 2004 - journals.sagepub.com
The study tests a use-diffusion model in the context of home technology use. The authors
combine two constructs, variety and rate of use, to yield four user segments. The results …
combine two constructs, variety and rate of use, to yield four user segments. The results …
Towards a sociological theory of the mobile phone
H Geser - 2004 - Springer
1) Physical proximity was always a precondition for organisms to initiate and maintain
interactive relations. On the human level, this is reflected in racial, ethnic-linguistic and many …
interactive relations. On the human level, this is reflected in racial, ethnic-linguistic and many …
Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness
Purpose The paper aims to investigate how customer satisfaction can be achieved in the
context of digital platform services, its influence on electronic word of mouth (eWOM) and …
context of digital platform services, its influence on electronic word of mouth (eWOM) and …
A theory-based approach to the usability of augmented reality technology: A cost-benefit perspective
S Yoon, J Oh - Technology in Society, 2022 - Elsevier
This study seeks to develop and empirically validate a new model of mobile technology
adoption by incorporating theories of Value-based Adoption and Use-Diffusion. This study …
adoption by incorporating theories of Value-based Adoption and Use-Diffusion. This study …
The marketing of love: How attachment styles affect romantic consumption journeys
The experience of romantic love is closely interlocked with consumption journeys—yet how
and why consumers engage in romantic consumption is not fully understood. This research …
and why consumers engage in romantic consumption is not fully understood. This research …