Currently, the development of the beauty industry has a very rapid growth with very high competition. Proven by the emergence of various brands of beauty products on offer …
Purpose This study aims to evaluate the influence of customer satisfaction on brand loyalty within Pakistan's safety luxury automobile sector, featuring Toyota Indus, Honda, and Suzuki …
J Celyn, G Hasan - SEIKO: Journal of Management & …, 2023 - journal.stieamkop.ac.id
Penelitian ini dilakukan dengan tujuan untuk membuktikan brand experience, perceived value, brand personality, brand image, product quality dan service quality terhadap brand …
MH Tammubua - Indonesian Journal of Economics …, 2021 - journal.ilininstitute.com
This study analyzes the effects of brand awareness and brand association on brand loyalty in the higher education sector and analyzes the role of brand identity as a moderating …
Berkembangnya teknologi dengan begitu pesat khususnya internet merubah pola berbelanja konsumen dari offline ke online. Konsumen lebih menyukai berbelanja di market …
Penelitian ini bertujuan untuk mengetahui pengaruh citra merek, komunikasi merek, kewajaran harga dan perceived quality terhadap loyalitas merek. Penelitian ini …
RN Permataningrum, A Vania - ILTIZAM Journal of …, 2024 - e-journal.lp2m.uinjambi.ac.id
This study aims to examine the effect of Social Media Marketing and Perceived Quality on Brand Loyalty with Brand Trust as an intervening variable. This study was conducted on …