This paper presents a critical evaluation of the notion that a market oriented culture can be
developed and managed. It documents a critique of prescriptive‐based literature of market …

It has been suggested that ethnic sentiment is becoming one of the strongest motivations in
consumer purchasing behavior in the contemporary marketplace, particularly in economies …

Purpose–The purpose of this paper is to present a two‐stage international market selection
and segmentation model addressed to help decision makers such as foreign institutions and …

This study introduces a hybrid approach to segmentation of global markets. It examines an
integrated inventory of macro‐and micro‐bases associated with segmentation of world …

This conceptual paper is about the relationship between cultural value orientations and
personal value systems in relation to predicting pro-environmental behavior in hospitality …

Purpose Sustainable financial practices are integral to achieving the United Nation's
development goals that necessitates the collaborative efforts of both corporate and …

Abstract Millennials and Generation X (Gen-X) are the fastest-growing market segment in
Indonesia. The study aims to discover the salient values of those generations and to …

A student sample in various business courses was used to investigate whether general
business training and ethics instruction affect students' ethical decision making and moral …

As a result of integrated world economic and advanced technology, the market territory of
the sport industry is no longer limited to North America. Technological innovation, such as …

This research aims to examine the role of regiocentric product advantage to improve SMEs
marketing performance. The concept of regiocentric product advantage is proposed in this …