Social presence is an important construct in online group learning. It influences the way how
social interaction unfolds online and affects learning and social outcomes. However, what …

In order to take advantage of the potential offered by the medium of virtual reality (VR), it will
be essential to develop an understanding of how to maximize the desirable experience of …

摘要根据行业报告， 基于人工智能的聊天机器人可以改变在线客户服务。 尽管企业越来越多地
实施聊天机器人来自动化客户服务， 但消费者信任和接受度的缺乏继续引起担忧 …

Real-time multisensory social interactions (RMSIs) between people are at the center of the
metaverse, a new computer-mediated environment consisting of virtual “worlds” in which …

In the context of South Korea, the present study investigated the social benefits of utilizing
the two popular metaverse platforms, Roblox and Zepeto. Focusing on young generations …

The present study is grounded in social exchange theory and resource exchange theory. By
exploring customers' satisfaction with chatbot services and their social media engagement, it …

Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact
on a variety of marketing practices and are attracting increasing attention from marketing …

The 2019 novel coronavirus is a non-segmented positive-sense RNA virus belonging to the
Coronaviridae-Nidovirales family. We examined the swings in purchase behavior following …

Social virtual reality (VR) platforms are an emergent phenomenon, with growing numbers of
users utilizing them to connect with others while experiencing feelings of presence (“being …

With the proliferation of live streaming, there is evidence that online impulse buying is
becoming an emerging phenomenon. Although many studies have investigated impulse …