[PDF][PDF] Conditions for comic-animation adaptation of network literature in China: A preliminary study amongst undergraduate students
F Zhen, N Mansor - SEARCH Journal of Media and …, 2022 - fslmjournals.taylors.edu.my
In recent years, network literature has steadily produced intellectual property (IP) stars and
provided abundant adaptation resources for the development of the Chinese comic …
provided abundant adaptation resources for the development of the Chinese comic …
[PDF][PDF] Gender differences in brand attitude towards real unhealthy and fictitious healthy brands: The role of slogan familiarity
The effectiveness of brand slogans (also referred to as slogans in this study) in
communicating product information has been widely discussed, but there is limited research …
communicating product information has been widely discussed, but there is limited research …
Building a Brand From Fiction: The Simpsons and Duff
GM Wong-García, P Llaque - International Conference on …, 2024 - atlantis-press.com
Reverse product placement provides many benefits to products positioned with this
marketing strategy. This is the case of the Duff beer brand, an originally fictitious product …
marketing strategy. This is the case of the Duff beer brand, an originally fictitious product …
The Effectiveness of Kopiko Sugar Free Advertisement in Korean Drama My Demon in East Java Society
T Devina, A Yogatama, F Goenawan - Journal of Content and …, 2024 - joce.petra.ac.id
Abstract In December 2023, Kopiko appeared with a new variant, namely sugar free and did
product placement in the drama My Demon. The purpose of this study is to determine the …
product placement in the drama My Demon. The purpose of this study is to determine the …
[PDF][PDF] Between ethics and existentialism: Placing film communities
BRA Hassan, RA Latif, HS Yaakup, M Selvaraj - 2023 - fslmjournals.taylors.edu.my
Generally, film communities around the world are perceived to be sharing the singular
purpose of showing films outside of cinema theatres. Film screening by non-profits is …
purpose of showing films outside of cinema theatres. Film screening by non-profits is …