The Moderating Role of Social Media Advertising in Customers' Purchase Intention
Social media advertising has been studied from different perspectives in the last decade.
This research aimed to investigate how the advertising relevance moderates the relationship …
This research aimed to investigate how the advertising relevance moderates the relationship …
The effectiveness of minibus taxis as an alternative out of home advertising medium
AT Roux - The Retail and Marketing Review, 2015 - journals.co.za
The evolution of transit advertising offers marketers a whole range of new opportunities to
engage and reinforce their advertising messages, and even to entertain commuters. Minibus …
engage and reinforce their advertising messages, and even to entertain commuters. Minibus …
[PDF][PDF] 8th Global Conference on Business and Social Sciences on
GA Moens, D Wickramasinghe, K Ahmed, K Pirzada - researchgate.net
8th GCBSS received a great number of abstracts for presentation, many of which high-
quality scholarly works. As a result, the selection panel had to make decisions with …
quality scholarly works. As a result, the selection panel had to make decisions with …
The Delphi Technique in Outdoor Advertising
This article aims to present the Delphi technique as a research method applied to the
outdoor advertising sector in Portugal. The Delphi technique was chosen for its …
outdoor advertising sector in Portugal. The Delphi technique was chosen for its …