When public relations meets social media: A systematic review of social media related public relations research from 2006 to 2020
This study examines the patterns and trends of social media-related public relations
research published in 14 journals from 2006 to 2020. It analyzes the theoretical trends (ie …
research published in 14 journals from 2006 to 2020. It analyzes the theoretical trends (ie …
The boundaries of public diplomacy and nonstate actors: A taxonomy of perspectives
KJ Ayhan - International Studies Perspectives, 2019 - academic.oup.com
Abstract: Public diplomacy (PD) lacks an agreed-upon definition and boundaries. The
ambiguity surrounding the conceptualization of the term leads to confusion among scholars …
ambiguity surrounding the conceptualization of the term leads to confusion among scholars …
[图书][B] Political public relations
J Strömbäck, S Kiousis - 2011 - api.taylorfrancis.com
Names: Strömbäck, Jesper editor.| Kiousis, Spiro editor. Title: Political public relations:
concepts, principles, and applications/edited by Jesper Strömbäck and Spiro Kiousis …
concepts, principles, and applications/edited by Jesper Strömbäck and Spiro Kiousis …
Public relations message strategies and public diplomacy 2.0: An empirical analysis using Central-Eastern European and Western Embassy Twitter accounts
MD Dodd, SJ Collins - Public relations review, 2017 - Elsevier
This study examined 41 embassy Twitter accounts representing Central-Eastern European
and Western countries. Western embassies were more likely to have Twitter accounts and …
and Western countries. Western embassies were more likely to have Twitter accounts and …
Public diplomacy
N Snow - Oxford Research Encyclopedia of International Studies, 2020 - oxfordre.com
Public diplomacy is a subfield of political science and international relations that involves
study of the process and practice by which nation-states and other international actors …
study of the process and practice by which nation-states and other international actors …
Classifying online corporate reputation with machine learning: a study in the banking domain
Purpose User-generated social media comments can be a useful source of information for
understanding online corporate reputation. However, the manual classification of these …
understanding online corporate reputation. However, the manual classification of these …
China's digital diplomacy on Twitter: The multiple reactions to the Belt and Road Initiative
MF Vila Seoane - Global Media and Communication, 2023 - journals.sagepub.com
This article examines three aspects of China's digital diplomacy efforts about the Belt and
Road Initiative (BRI) on Twitter between February 9th 2019 to January 3rd 2020. First, it …
Road Initiative (BRI) on Twitter between February 9th 2019 to January 3rd 2020. First, it …
Fans, friends, critics, and foes: How CSR-based stakeholder segmentation differentiates perceived corporate ethics, trust, and perceived brand quality
HJ Oh, Y Cha, JN Kim - Public Relations Review, 2023 - Elsevier
This study adopts a stakeholder segmentation method based on symbolic environment (SE)
and behavioral experiences (BE) of the company's corporate social responsibility (CSR) …
and behavioral experiences (BE) of the company's corporate social responsibility (CSR) …
Who are publics in public diplomacy? Proposing a taxonomy of foreign publics as an intersection between symbolic environment and behavioral experiences
L Tam, JN Kim - Place Branding and Public Diplomacy, 2019 - Springer
Existing literature on public diplomacy has generally defined foreign publics as the global
constituents with whom a country builds relationships through its public diplomacy efforts …
constituents with whom a country builds relationships through its public diplomacy efforts …