There is growing interest in establishing the extent of differences in willingness to pay (WTP)
for attributes, such as travel time savings, that are derived from real market settings and …

This article reviews research on consumer behaviour regarding the price of organic food
published from January 2000 to December 2013, in order to identify the current state of …

This study compares the performance of four commonly used approaches to measure
consumers' willingness to pay with real purchase data (REAL): the open-ended (OE) …

Purpose–Marketing managers routinely use purchase intentions data to make strategic
decisions concerning both new and existing products and the marketing programs that …

Differentiated prices, bundling, web auctions: firms' pricing practices are evolving. When
there is no market, or for customized pricing, the willingness-to-pay concept seems to be …

Hotel managers need to understand the marginal utility customers associate with a specific
attribute of a hotel in order to effectively set up rate fences and to price their rooms …

Purpose The purpose of this paper is to gain insights into organic consumers' price
sensitivity by investigating price knowledge, willingness-to-pay and real purchase decision …

Our paper addresses two gaps in research on recommendation systems: first, leveraging
them to predict consumers' willingness to pay; second, estimating non-linear utility functions …

Purpose–The purpose of this paper is to investigate the potential of a new convenience‐
enhancing service at the interface between retailers and consumers: time‐based delivery of …

In any marketing research project, it is vital to ensure that data are valid and reliable. The
depth interview is one of the most widely used approaches to qualitative data gathering …