Digital stores are spreading their tentacles slowly in Vietnam, the most upcoming economy
of the ASEAN region, so it is a relevant and contemporary study to know the perceptual …

The diverse nature of modern business operations and environment has made it a strategic
necessity for organization to have a proper understanding of the spontaneous activities in …

Pandemi Covid-19 berdampak pada kegiatan ekonomi masyarakat dunia, termasuk
Indonesia. Salah satu dampaknya adalah peningkatan transaksi online. Banyak Usaha …

The purpose of this study is to examine the impact of viral marketing and internet celebrity
endorsement on impulsive buying behavior through online trust in the context of the Erigo …

In the light of the business environment dominated by marketing noise and advertisements
that surround us from every angle, relying on the popularity of social networks has become …

The study examined celebrity endorsement on consumer purchase intention of brewery
products in Lagos Metropolis in Nigeria. The study identified four explanatory variables to …

In recent years, the continuous increase in the population of Nigeria, especially the youthful
population who are characterized by innovative and dynamic needs, necessitates business …

In this ultra-competitive and extremely fast-changing business environment wherein change
is the only constant, even slight turbulence has the capacity to create a significant difference …

Network marketing has shifted from traditional media to social media; leading social media
platforms like Facebook, YouTube, Instagram, Twitter (X), TikTok, Pinterest, Snapchat, and …

Athlete endorsement is an essential tool in sports marketing to establish a brand. It acts as a
medium between the consumers and the brand for the interactions to take place. The study …