Exploring best practices for online engagement via Facebook with local destination management organisations (DMOs) in Europe: A longitudinal analysis
M Del Mar Galvez-Rodriguez… - Tourism Management …, 2020 - Elsevier
Further longitudinal and empirical studies of destination management organisations (DMOs)
are needed to enhance our understanding of tourists' engagement management via social …
are needed to enhance our understanding of tourists' engagement management via social …
Exploring the hotel experience in a cultural city through a UGC analysis
E Sánchez-Vargas, AM Campón-Cerro, E Prado-Recio… - Sustainability, 2022 - mdpi.com
A large amount of information is generated on social platforms linked to tourism activity. It is
necessary to explore this information using analysis techniques based on Big Data since the …
necessary to explore this information using analysis techniques based on Big Data since the …