Purpose This study aims to examine the impact of social advertising (informative,
entertainment, credibility, ease of use, privacy and contents) on the buying behavior of …

Consumers consider various factors when making purchasing decisions. In the literature,
important factors that influence the purchasing decision are discussed by using product …

The use of the internet causes changes in people's behaviour in making buying decisions.
Purchases are not only made in a particular store or place but can be purchased online. The …

Brand loyalty is a major element of an industry to achieve competitive advantages. The
existence of brand loyalty help the company to reduce marketing costs and maximize …

The fashion business has a dynamic that adapts to the trends that are lighthearted and
favored. A store can survive by providing clothes that fit the trend and adapt to the wishes of …

The purpose of this study was to determine the magnitude of the influence between
Leadership Style, Motivation, and Work Discipline on Employee Performance. Leadership …

The emerging usage of Facebook advertisement is altering the businesses world in reaction
to the consumer's need and desires. Facebook platform enables marketers to promote their …

Tujuan penelitian ini bertujuan untuk menganalisis faktor yang mempengaruhi keputusan
pembelian pada generasi z dan generasi milenial di Indonesia terhadap Zara. Metode …

In today's world, the demand for cosmetic products is increasing at a faster rate than before,
and companies have begun to manufacture cosmetic products to cater to the needs of local …

In modern time, researchers and practitioners in the field of marketing has paid enormous
attention to brand. Currently, the brand is no longer a competent tool in the managers' …