This article aims to identify counterfeiting state-of-the-art and expand the Operations and
Supply chain Management (OSCM) field from the identified gaps and bottlenecks to …

This study examines the impact of idealism, possession‐based happiness, and the attitude
toward the legality of counterfeits on the willingness to buy counterfeit luxury brands in …

Purpose The study aims to better understand the impact of susceptibility to social influence
(normative and informational) on perceived risk and the consequent impacts on attitudes …

Purpose The study explores and builds theories in Customer Perceived Values (CPVs) that
drive counterfeit buying intention, using a Grounded Theory Approach (GTA) in an emerging …

Muslims and non-Muslims alike have displayed a definite trend towards accepting Islamic
financial products/services, thereby rendering it crucial to examine the determinants driving …

There are several studies to answer the question of why consumers make purchases of
counterfeit luxury goods. However, researchers have not studied the impact of consumer's …

This study aims to analyze the effect of product knowledge and product appearance on
counterfeit product purchasing decisions through novelty seeking. In the current era …

In recent years, the presence of counterfeit-brand products has increased, and original
brands are increasingly becoming the target of counterfeit brand manufacturers. The …

In the context of China's highly developed digital economy, there is significant attention on
the training of talents related to e-commerce live streaming and short video production. This …

This study aims to describe the factors that influence the purchase of counterfeit products
which are mediated by customer satisfaction. There are 2 (two) variables, namely utilitarian …