There are plenty of definitions proposed for business analytics–some of them focus on the
scope/coverage/problem, some on the nature of the data, and some concentrate on the …

This paper summarizes the display advertising literature, organizing the content by the
agents in the display advertising ecosystem, and proposes new research directions. In doing …

Complexity is all around us in this increasingly digital world. Global digital infrastructure,
social media, Internet of Things, robotic process automation, digital business platforms …

Elections are among the most critical events in a national calendar. During elections,
candidates increasingly use social media platforms to engage voters. Using the 2016 US …

The era of big data and analytics is upon us and is changing the world dramatically. The
field of Information Systems should be at the forefront of understanding and interpreting the …

Understanding the growth paths of artificial intelligence (AI) and its impact on branding is
extremely pertinent of technology-driven marketing. This explorative research covers a …

Purpose The purpose of this paper is to introduce a new perspective on ambidextrous
innovation orientation looking at how the current digital transformation is accepted in the …

The governments, nowadays, throughout the world are increasingly becoming dependent
on public opinion regarding the framing and implementation of certain policies for the …

With the rapid development of e-commerce and social media in China, user-generated short
video ads through social media have become very popular. However, the unique elements …

AI is widely thought to be poised to transform business, yet current perceptions of the scope
of this transformation may be myopic. Recent progress in natural language processing …