Perceived Consumer Values of Green Packaging as Antecedents of Attitude Toward Fashion Brand
GA Gosal, C Jaury, S Jason, AS Ananda - Calitatea, 2024 - search.proquest.com
The purpose of this paper is to provide hints on how the perceived values of green
packaging used by fashion brands could affect consumers' attitude toward the brand. This …
packaging used by fashion brands could affect consumers' attitude toward the brand. This …