The Effect of Shopping Values Pattern on Customers's Intention to Repurchase
M Birjandi, A Gholami, M Haghighi - Journal of Strategic Management …, 2019 - smsjournal.ir
Investigating the factors affecting consumer satisfaction and loyalty leads to a deep
understanding of consumer behavior that enables marketers to deliver products and …
understanding of consumer behavior that enables marketers to deliver products and …
Brand equity and service innovation in Mexican small firms
G Maldonado-Guzman, SY Pinzón-Castro… - Journal of Economics …, 2019 - papers.ssrn.com
Brand equity and service innovation are two marketing activities that have a vested interest
for researchers, scholars and professionals not only because they should be part of the …
for researchers, scholars and professionals not only because they should be part of the …
Marketing Oil and Gas Brands in Africa
R Oppong - Marketing Brands in Africa: Perspectives on the …, 2021 - Springer
The oil and gas sector is one of the most important industries in many African economies.
Businesses in this space vary in size and operations but they all face the challenge of …
Businesses in this space vary in size and operations but they all face the challenge of …
[PDF][PDF] Surveying the Relationship between the Brand Personality, Customers' Attitudinal Loyalty and Behavioral Loyalty in Mobile Phone Brands
M Deylami, A Ebrahimi - scholar.archive.org
The aim of conducting this research is surveying the relationship between brand personality,
customers' attitudinal loyalty and behavioral loyalty in mobile phone brands of mobile phone …
customers' attitudinal loyalty and behavioral loyalty in mobile phone brands of mobile phone …