Purpose The purpose of this paper is to examine the influence of consumers' perceived
corporate social responsibility (CSR). The aim is to provide insight into the effect of …

Corporate social responsibility (CSR) has become a crucial construct in hospitality
companies. One of the main reasons is due to the idea that CSR influence consumer loyalty …

Purpose This paper investigates consumer perceptions of brand authenticity (BA), perceived
value (PV) and brand trust (BT) into the context of craft beer market. The purpose of this …

This study analyzes the influence of consumer‐perceived dimensions of corporate social
responsibility (CSR) from a sustainable development approach (ie economic, social, and …

This paper aims to examine empirically the mediation role of customer satisfaction between
service quality, customer perceived value, corporate social responsibility, and brand loyalty …

Purpose This paper aims to examine the influence of perceived corporate social
responsibility (CSR) on purchase intention in the short-term and corporate reputation in the …

A pesar de la evidencia existente en torno a las diferencias entre mujeres y hombres en los
procesos de toma de decisiones, así como en la adopción de la tecnología, la investigación …

Purpose Importance of corporate social responsibility (CSR) in marketing domain is
increasing immensely. The effect of CSR perception on the purchase intention differs on the …

The purpose of this study is to investigate the effect of corporate social responsibility (CSR)
activities on brand image, brand trust, brand loyalty, and purchase intention, based on …

The main objective of an organization is to turning potential customers into loyal customers
as loyal customers gives competitive edge to the organization in the market. Thus, this study …