Secara konsep teoritis, transformasi digital adalah proses transformasi analog menjadi
digital. Proses ini secara tidak sadar telah kita lakukan sudah cukup lama. Mulai dari …

Artificial intelligence (AI) technology gives marketers the ability to identify differences
between consumers, understand various personas, and understand the factors that drive …

Penelian ini bertujuan untuk menguji pengaruh e-service quality, e-trust, dan artificial
intelligence terhadap nasabah experience pengguna Aplikasi BRImo di wilayah DKI Jakarta …

Understanding the customer experience in human-computer interaction: a systematic literature
review [PeerJ] Related research Download Share X Facebook Email PEER-REVIEWED …

Artificial Intelligence (AI) allows marketers to differentiate their consumers into different
personas and understand what motivates consumers in purchasing decisions so that …

This article introduces a new metric for evaluating digital innovation in enterprise
transformation using textual analysis of annual reports from US-listed companies. Through …

Objective: The objective of this study is three-fold; 1) To analyze the current situation of
online customer experience with the preferred online shopping platform among university …

Improving IS (Information System) end-user experience is one of the most important tasks in
the analysis of endusers behaviour, evaluation and identification of its improvement …

Digital transformation is inevitable in today's business world. Applying digital technologies in
business processes creates innovative value propositions but causes substantial changes to …

The Purpose of this study is to analyze the effect of Customer Experience, Service with
Customer Satisfaction as mediation Variable for IndiHome's Customers of PT Telkom Witel …