Influencers are omnipresent on social media platforms. They occupy important digital real
estate across a range of topical domains including beauty, fashion, and gaming. While …

To combat climate change, it is of vital importance that people change their behaviors. This
study explores how influencers, or so-called greenfluencers, on Instagram could be utilized …

Pro-environmental behavior and the theory of planned behavior: a state of the art science
mapping | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Social media influencers promote not only products and brands but also their opinions on
serious topics like party politics or climate change. These so-called digital opinion leaders …

Increasingly, influencers are employed to market not only products but also ideas and
beliefs. The far right has recognized the strategic potential of influencer communication to …

Green influencers are crucial in promoting sustainable lifestyles, but their impact may vary
depending on their audience. Their behavioral effect might be limited if they were mainly …

Influencers, characterized by their social-media-made fame, are known for endorsing
brands, but are also producing political content, which has been shown to resonate with …

Sustainability communication is of increasing importance. While sustainability
communication in traditional media has already been well researched, more research is …

As social media are increasingly integrated into our lives, scholars have examined how
social media use can inform beliefs about politics and science. This study considers the …

Environmental influencers have gained immense popularity on social media, promoting a
sustainable lifestyle by interweaving environmental topics with their everyday content …