In a digital world, it is becoming increasingly important for marketing researchers and
practitioners to understand how consumers attribute humanlike characteristics and …

Brands are transforming with the acceptance, adoption, and use of artificial intelligence (AI)
technologies. AI builds dynamic consumer-brand relationships that help build sustainable …

In healthcare, chatbots are used to automate interactions between healthcare professionals
and patients. To make these conversations realistic, designers anthropomorphized chatbots …

Although cybersecurity is important for any organization, firms have little understanding of
the ramifications of perceived cybersecurity risk and how marketers can avert its negative …

Prior studies have examined into the importance of the effect of online reviews on product
sales, the valence of online reviews on decision-making. However, few studies have …

Abstract Following the Facebook-Cambridge Analytica scandal, the role that social media
advertising can play in the outcomes of major elections is increasingly evident. While …

This paper is a theoretical study of the concept of website pe been written about the different
facets of online marketing, things to different stakeholders-for those in web develop building …

Having a website is no longer an option for businesses but a necessity in the new digital
economy. To meet this challenge, companies must design websites facilitating electronic …

Online buying has become more impulsive. Indonesians can shop online with a few clicks
thanks to ecommerce and technology. This research explores the influence of website …

Purpose: The paper aims to understand the effect of website personality and website user
engagement on an individual's purchase intention in an online purchase environment …