Social commerce refers to an extension of e-commerce sites, integrated with social media
and Web 2.0 technology to encourage online purchases and interactions with customers …

The paper aims to investigate social commerce systems from a systems thinking
perspective. It proposes to model the social commerce process and outlines how Following …

The evolution in technology has become now a strategic choice to develop every
organization and its existence in the future. The tourism industry is not an exception. This …

Purpose This study aims to analyze the factors that drive purchases via Instagram and
contribute to the growth of Instagram Commerce and examine the moderating role of …

The data from the current research forms part of a broader study that analyzes the
association between perceived price fairness, customer satisfaction, trust, and loyalty among …

With the development of mobile network communication technology, online shopping has
further become the mainstream way of mass consumption. To this end, this article attempts …

Due to increasing numbers of purchases in the online industry has created trust as a critical
path in an online environment. In fact, it is more critical when trust has identified as crucial in …

This study attempted to investigate what factors significantly affect trust in social commerce.
The authors proposed five factors including social influences, customer attitudes/biases/past …

This study explores the factors influencing customer loyalty in social commerce, defined as
the integration of e-commerce with Web 2.0 software and social technology. Despite the …

The popularity and massive adoption of Web-based social networking has given rise to new
opportunities for online commerce. Researchers and companies have been recently paying …