Store atmospherics affect consumer behavior. This message has created a revolution in
sensory marketing techniques, such that across virtually every product category, retailers …

Food production is one of the major contributors to environmental damage. Adaptations in
our food choices are needed to preserve resources for the needs of future generations. More …

A proposed design–ambient–social–trialability (DAST) framework for retail atmospherics
broadens conceptualizations to encompass not only the in-store experience but also out-of …

The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …

Retail atmospherics is emerging as a major competitive tool, and it is especially notable in
the restaurant industry, where lighting is used to create the overall ambience and influence …

Would laterally displaying a healthy item to the left versus right of an unhealthy item
influence choice and consumption? The results of seven studies demonstrate that displaying …

Marketers are increasingly allowing consumers to sample sensory-rich experiential products
before making purchase decisions. The results of seven experimental studies (two …

Free product sampling has increasingly become a popular promotional strategy and served
as a new mechanism of product review generation in e-commerce. We empirically analyze …

A basic idea in vision research is that selective attention determines not only which
information is processed, but also how stimuli are evaluated and choices are made. In line …

Authenticity is increasingly seen as a source of competitive advantage in many industries.
Accordingly, authenticity work, the organizational efforts to develop and sustain believable …