Customer purchase prediction in B2C e-business: A systematic review and future research agenda
Customer purchase prediction is increasingly recognized as a crucial marketing strategy in
B2C e-business, promising enhanced business profitability and customer satisfaction …
B2C e-business, promising enhanced business profitability and customer satisfaction …
Explainable causal variational autoencoders based equivariant graph neural networks for analyzing the consumer purchase behavior in E-commerce
M Gandhudi, PJA Alphonse, V Velayudham… - … Applications of Artificial …, 2024 - Elsevier
As the usage of e-commerce is growing rapidly, it is significant to analyze the features or
attributes that influence the consumer purchase behavior in E-commerce. This study …
attributes that influence the consumer purchase behavior in E-commerce. This study …
Strategic Implications of AI in Contemporary Business and Society
This study examines the significant impact of AI in several fields, such as fashion e-
commerce, retail, marketing, hospitality, military applications, and digital marketing. The …
commerce, retail, marketing, hospitality, military applications, and digital marketing. The …
Navigating the new normal: Redefining N95 respirator design with an integrated text mining and quality function deployment-based optimization model
The global surge in demand during the pandemic led to a proliferation of substandard
surgical N95 respirators, particularly in the e-commerce market, due to a lack of regulatory …
surgical N95 respirators, particularly in the e-commerce market, due to a lack of regulatory …
Customers' metaverse service encounter perceptions: sentiment analysis and topic modeling
Using machine learning, we examined customers' opinions about the metaverse in the
hospitality industry (encompassing hotels, restaurant, gaming, virtual events, tours and …
hospitality industry (encompassing hotels, restaurant, gaming, virtual events, tours and …
Mathematical Modelling of B2C Consumer Product Supply Strategy Based on Nonessential Demand Pattern
Z Zhuo, S Chen, H Yan - Journal of Mathematics, 2024 - Wiley Online Library
The influence of consumer psychological effects on customer needs has become a normal
state of product sales models in the consumer goods supply chain field. The literature lacks …
state of product sales models in the consumer goods supply chain field. The literature lacks …
Online Product Pricing Research Considering Price Anchoring and Online Reviews
The adjustment effect of the anchoring effect and online reviews on consumer cognition has
grown to be a significant element influencing business pricing. This study explores the …
grown to be a significant element influencing business pricing. This study explores the …
A contrast-composition-distraction framework to understand product photo background's impact on consumer interest in E-commerce
In e-commerce, product photos are a major component of product presentations that aid
consumers' understanding of products. In this study, we investigate the impact of the …
consumers' understanding of products. In this study, we investigate the impact of the …
Navigating the new normal:: Redefining N95 respirator design with an integrated text mining and quality function deployment-based optimization model
R Kumar Gangadhari, P Kumar Tarei, P Chand… - 2024 - dl.acm.org
The global surge in demand during the pandemic led to a proliferation of substandard
surgical N95 respirators, particularly in the e-commerce market, due to a lack of regulatory …
surgical N95 respirators, particularly in the e-commerce market, due to a lack of regulatory …
Marketing Analytics and Consumer Behavior: A Systematic Literature Review for Future Research Agenda
This literature review examines the relationship between marketing analytics and consumer
behavior. It explores how marketers utilize various analytical techniques to gain insights into …
behavior. It explores how marketers utilize various analytical techniques to gain insights into …