Mapping customers' mind value to avoid pseudo needs in consuming drinks during flight based on ethical marketing approach
A Fayazi, A Naami, R Aghamusa - International Journal of Ethics and …, 2021 - ijethics.com
Background: One of the important aspects of ethical marketing is avoiding making or
reinforcing pseudo need in customers. Therefore, marketing studies may use methods which …
reinforcing pseudo need in customers. Therefore, marketing studies may use methods which …