Neuromarketing (NM) uses neuroscience tools, for example, but not limited to functional
magnetic resonance imaging (fMRI) and electroencephalography (EEG) to study, explore …

Politicians have strong incentives to use their communication to positively impress and
persuade voters. Yet one important question that persists within the fields of political …

TV-Duelle sind ein fester Bestandteil und zugleich das wichtigste Einzelereignis in
modernen Wahlkämpfen. Sie werden von Millionen von Zuschauerinnen und Zuschauern …

Former United States President Ronald Reagan's use of media and his charismatic
connection with viewers earned him the moniker “the great communicator”. One aspect of …

Applause is ubiquitous in the reception of music performance. Applause magnitude can
reveal and sway audience reactions, and it is critical for musicians and educators to …

Used in many communities, Theatre for Development (TfD) allows performers and
audiences to interrogate their cultural history and their society to promote positive social …

As the gap in agricultural experiences between farmers and consumers grow, it is important
for agricultural communicators to communicate strategically with their audiences and be …

Admiration is a positive affective response to witnessing excellence in others. While
admiration was divided into two emotion constructs in psychology, elevation as admiration …

What makes us laugh? Why is comedy so important? How does comedy affect our
behaviour? The Psychology of Comedy provides a unique insight into the role of laughter …