The abundance of customer behavioral data alters the design and application of customer analytics systems and approaches. Segmentation is a common customer analytics practice …
A Rahman, MNA Khan - International Journal of Education and …, 2017 - mecs-press.net
Abstract Customer Relationship Management (CRM) system is used to manage company relations with the existing and prospect customers. Data mining is used in organization for …
A customer relationship management system is used to manage company relationships with current and possible customers. Following a thorough review of contemporary literature …
NK Raja, K Masthan… - PalArch's Journal of …, 2020 - archives.palarch.nl
The Banking business is profoundly serious, dynamic and subject to quick change. Thus, Banks are being pushed to comprehend and rapidly react to the individual needs and needs …
AT Yigit, T Kaya, U Dogruak - International Journal of …, 2022 - inderscienceonline.com
The purpose of this study is to propose a clustering-based modelling approach to define the main groups of baskets in Turkish fast-moving consumer goods (FMCG) industry regarding …
T Kaya, AT Yiğit, U Doğruak - Intelligent and Fuzzy Techniques: Smart and …, 2021 - Springer
The purpose of this study is to suggest a clustering approach to define the main groups of baskets in Turkish fast-moving consumer goods (FMCG) industry based on the sectoral …
A Griva, D Dennehy - Responsible AI and Analytics for an Ethical and …, 2021 - Springer
The goal of this experience report is to study and advance our understanding on visit and shopper segmentation in retail. Current segmentation studies mainly use customers as unit …
K Kalaidopoulou, A Romanou, G Lekakos - 2015 - aisel.aisnet.org
Social media offer platforms that anyone can use, giving the opportunity to share information among networks in an easy and interactive way. It is not a surprise that social media …
MK Pasha, K Munawar, AT Qureshi, S Zafar, S Riaz… - mecs-press.net
Untitled Page 1 Page 2 International Journal of Education and Management Engineering (IJEME) ISSN: 2305-3623(Print), ISSN: 2305-8463(Online) Volume 11, Number 4, August 2021 …