Incorporating big data within retail organizations: A case study approach

J Aversa, T Hernandez, S Doherty - Journal of retailing and consumer …, 2021 - Elsevier
The rapid growth in consumer-generated Big Data that are mostly sourced from various
types of mobile devices and sensor technologies has placed increasing competitive …

Factors affecting customer analytics: Evidence from three retail cases

A Griva, C Bardaki, K Pramatari, G Doukidis - Information Systems …, 2022 - Springer
The abundance of customer behavioral data alters the design and application of customer
analytics systems and approaches. Segmentation is a common customer analytics practice …

[PDF][PDF] An assessment of data mining based CRM techniques for enhancing profitability

A Rahman, MNA Khan - International Journal of Education and …, 2017 - mecs-press.net
Abstract Customer Relationship Management (CRM) system is used to manage company
relations with the existing and prospect customers. Data mining is used in organization for …

[PDF][PDF] A Classification Based Model to Assess Customer Behavior in Banking Sector.

A Rahman, MNA Khan - Engineering, Technology & …, 2018 - pdfs.semanticscholar.org
A customer relationship management system is used to manage company relationships with
current and possible customers. Following a thorough review of contemporary literature …

[PDF][PDF] Data Mining Model to Analyse Crm in Banking Sector

NK Raja, K Masthan… - PalArch's Journal of …, 2020 - archives.palarch.nl
The Banking business is profoundly serious, dynamic and subject to quick change. Thus,
Banks are being pushed to comprehend and rapidly react to the individual needs and needs …

An unsupervised learning approach to basket type definition in FMCG sector based on household panel data

AT Yigit, T Kaya, U Dogruak - International Journal of …, 2022 - inderscienceonline.com
The purpose of this study is to propose a clustering-based modelling approach to define the
main groups of baskets in Turkish fast-moving consumer goods (FMCG) industry regarding …

Basket Patterns in Turkey: A Clustering of FMCG Baskets Using Consumer Panel Data

T Kaya, AT Yiğit, U Doğruak - Intelligent and Fuzzy Techniques: Smart and …, 2021 - Springer
The purpose of this study is to suggest a clustering approach to define the main groups of
baskets in Turkish fast-moving consumer goods (FMCG) industry based on the sectoral …

Mining segmentation patterns using e-commerce retail data: An experience report

A Griva, D Dennehy - Responsible AI and Analytics for an Ethical and …, 2021 - Springer
The goal of this experience report is to study and advance our understanding on visit and
shopper segmentation in retail. Current segmentation studies mainly use customers as unit …

Extracting Greek Elections Tweet's Characteristics

K Kalaidopoulou, A Romanou, G Lekakos - 2015 - aisel.aisnet.org
Social media offer platforms that anyone can use, giving the opportunity to share information
among networks in an easy and interactive way. It is not a surprise that social media …

International Journal of Education and Management Engineering (IJEME)

MK Pasha, K Munawar, AT Qureshi, S Zafar, S Riaz… - mecs-press.net
Untitled Page 1 Page 2 International Journal of Education and Management Engineering (IJEME)
ISSN: 2305-3623(Print), ISSN: 2305-8463(Online) Volume 11, Number 4, August 2021 …