Before engaging with the already intensive and still increasing personal branding activities
in many fields of practice, a scholarly approach would call for a more specific definition of the …

Purpose While the branding of individuals has attracted increasing attention from
practitioners in recent decades, understanding of personal branding still remains limited …

Drawing on the branding and leadership theory, this paper explores the sources of political
human brand equity from the voters' perspective as a representation of the value that citizen …

This study aimed to investigate the role of hotel management in supporting hotel employees'
branding and how personal branding affects guests' attitudes to the brand. Data were …

In today's competitive labor market, characterized by frequent job changes and career
transitions, personal branding has become essential for standing out. However, there is …

A personal brand's equity increases as it grows an audience and continues to offer positive
experiences. However, public awareness of negative experiences can pose several …

Personal branding has become an important notion in health care management literature in
the current era. The healthcare staff should be recognized as members of the team who …

While 'personal branding'as a term is a modern invention, the branding of individuals is as
old as human interaction. Alexander the Great is claimed as the first celebrity in human …

Building and maintaining a personal brand is a critical differentiator for the proactive and
professional members of society. Branding is a marketing tool, which helps form a mental …

هدفت الدراسة الحالية إلى توضيح دور إدارة الفنادق في دعم العلامات التجارية الشخصية لموظفي
الفنادق وکيف تؤثر العلامات التجارية الشخصية على موقف النزلاء تجاه العلامة التجارية للفندق …‎