The article describes the existing knowledge of how mobile marketing can increase the
value for consumers and retailers. Mobile device shopping, and consumers' use of mobile …

Rapid proliferation in the business potential of mobile marketing attracts researchers from
various fields to contribute to the growing body of knowledge on the phenomena. Although …

This study aims to analyze the different factors affecting the adoption of Electronic Marketing
(E-Marketing) by Egyptian small tourism organizations. The study validates a conceptual …

Objectives This paper aims to build a structured literature review to the field of E-Marketing.
This literature review will provide an archive of past research points and methodologies …

Firms are increasingly using the mobile media for communication and promotion and Short
Message Service (SMS), in particular. This study investigates consumers' intentions to …

The emergence of mobile phones as the leading personal communications device portends
their attractiveness as a potentially lucrative media platform for marketers. This article …

The reported failure of organisations to successfully implement social media (SM) within
marketing communications is likely to result in competitive disadvantage. An exploratory …

We propose a design research approach combining behaviour and engineering techniques
to better support user modeling in personalized mobile advertising applications. User …

As mobile technology continues to diffuse, the numbers of mobile subscribers continue to
grow. With a high penetration of mobile subscribers in the United States, the mobile phone …

The rapid proliferation of mobile phones along with the technological development has
created a whole new marketing medium named mobile advertising. This research …