Online video ads on video-streaming platforms interrupt viewers' video-watching
experiences, presumably triggering anger, irritation, and negative cognition. Thereby, with a …

Owing to the emerging challenges on global food security and the decade of controversies
over genetically modified food (hereafter GMF), the present study aims to explore the effects …

Explicitly alerting users is not always an optimal intervention, especially when they are not
motivated to obey. For example, in video-based learning, learners who are distracted from …

Purpose The purpose of this study is to investigate online viewers' preferences concerning
the number and duration of video advertisements to watch during commercial breaks. The …

Cognitive, emotional, and arousal responses to media content stem from two sources of
variation: differences in content and differences between individuals. Although the first …

Web directories have attracted many advertisers with their special advantages in their large
user base. Until recently, attention mechanism of advertisements (ad) on web directories is …

Online video platforms face the challenge of balancing the needs of their users with those of
their advertisers. Although users typically prefer to have less intrusive ads, advertisers aim to …

The decisions made by the customers in online environments are influenced by their
personality characteristics. Each customer in an online environment relies more heavily on …

Advertising is a form of persuasive communication with an audience. It is a promotional tool
that helps in selling new ideas, products, and services through print, electronic and digital …

Audiences are hostile to advertising on the Internet, so ad-supported video streaming
services have experimented with new interactive formats to make viewers more receptive to …