In the past decade, neurophysiological and physiological tools have been used to explore
consumer behaviour toward advertising. The studies into brain processes (eg, emotions …

The adoption of big data analytics (BDA) is increasing pace both in practice and in theory,
owing to the prospects and its potential advantages. Numerous researchers believe that …

This paper aims to explore academicians' perceptions and perspectives regarding the
limitations, challenges, and potential solutions of neuromarketing implementations in the …

This study performs a comprehensive bibliometric (performance analysis) and thematic
content analysis of global research in" neuromarketing or consumer neuroscience" and" …

Electromyography (EMG), galvanic skin responses (GSR), and electrocardiogram (ECG)
tools have been used to investigate emotional responses to marketing stimuli …

The process of finding trends, patterns and correlations in enormous amounts of
unstructured data in order to assist in making choices that are influenced by the data is …

This study examined pre-service teachers' views on how the station rotation model learning
environment enhances their critical thinking skills. This research studied how a learning …

This research aimed to explore the perspectives of academicians on the role of emotions
and feelings processes in enhancing the effectiveness of Islamic ads and identify elements …

Neuromarketing allows marketers to profoundly engage with consumers' latent cognitive
processing processes to elicit the desired response. Marketing's more complicated …

Purpose–As academic interest in neuromarketing has evolved and the inclusion of
neuromarketing research among organisations has increased over the last decades, it is …