Plasser examines the changing practices of election campaigning worldwide. Based on data
of an indepth survey of campaign managers and political consultants from 43 countries, he …

This book offers a comprehensive guide to political campaign communication using
functional theory as a framework. An authoritative account packed with real life examples …

As a form of political communication, political advertising is both celebrated and reviled.
Over the past five decades, since its first appearance in campaigns in the 1950s, political …

Benoit provides a comprehensive analysis of presidential television spots from every
campaign that used this important message form, from the 1952 campaign through the last …

Since 1952, when Eisenhower's media consultants decided they could warm up the
General's personality and overcome selective exposure by using short spots on television …

A poll as recently as 2000 revealed that a third of the population thinks there are general
characteristics about women that make them less qualified to serve as president. As the …

This study explores the differences in techniques, strategies, narratives, and symbols used
in televised issue ads and image ads from US presidential campaigns. A content analysis …

Campaign 2000 applies the functional theory of political campaign discourse--analyzing
how messages acclaim, attack, or defend--to several different forms of campaign …

This study examines viewers' emotional responses to print political advertising. It
demonstrates that positive and negative (direct attack) political advertising differ in the …

The projections blasted across the pages of American newspapers in September 2000:
Gore to win easily, the stories said. Models carefully tested by political scientists indicated …