This chapter reviews research on consumer psychology with emphasis on the topics of
categorization, inferences, affect, and persuasion. The chapter reviews theory-based …

Human beings have countless desires but bounded resources, and this limitation makes
them choose between alternatives. Consumers are encouraged to be aware of the best …

Conventional intercalation cathodes for lithium batteries store charge in redox reactions
associated with the transition metal cations, eg, Mn3+/4+ in LiMn2O4, and this limits the …

This research examines consumers' general in-store mobile phone use and shopping
behavior. Anecdotal evidence has suggested that mobile phone use decreases point-of …

Normatively, consumers should incorporate opportunity costs into every decision they make,
yet behavioral research suggests that consumers consider them rarely, if at all. This …

This article explores how consumers' self-regulation affects the likelihood of purchase of
new and really new products. A mall-intercept field study shows that consumers with a …

This Handbook contains a unique collection of chapters written by the world's leading
researchers in the dynamic field of consumer psychology. Although these researchers are …

Intangible services have fewer cues to enable consumer evaluation compared to physical
goods. Cues are therefore particularly important for highly intangible services, since they …

This paper presents an integrative review of the literature on cause-related marketing (CRM)
persuasion research (ie studies of how CRM influences evaluations of the partner brand) …

Purpose–The purpose of this study is to investigate how the interplay of valences (positive or
negative) between review texts and ratings affects consumers' reactions to the reviews and …