What drives Taobao live streaming commerce? The role of parasocial relationships, congruence and source credibility in Chinese consumers' purchase intentions
W Rungruangjit - Heliyon, 2022 - cell.com
The year 2021 is one of the most significant years for live streaming commerce, since
numerous sectors and businesses have begun to sell their items in the form of live broadcast …
numerous sectors and businesses have begun to sell their items in the form of live broadcast …
Seeing destinations through vlogs: implications for leveraging customer engagement behavior to increase travel intention
Purpose This study aims to understand customers' watching experience with travel vlogs
and its impacts on one of the most prominent manifestations of customer engagement …
and its impacts on one of the most prominent manifestations of customer engagement …
Advertising value of vlogs on destination visit intention: the mediating role of place attachment among Pakistani tourists
Purpose Drawing on Ducoffe's advertising value model, this study aims to integrate
additional constructs (credibility, fantasy and visual appeal) as important antecedents to the …
additional constructs (credibility, fantasy and visual appeal) as important antecedents to the …
[PDF][PDF] Da'wah communication and social media: The interpretation of millennials in southeast Asia
Purpose: The purpose of this study is to analyse the perspectives of millennials interpreting
da'wah communication through social media. The presence of new media in digital …
da'wah communication through social media. The presence of new media in digital …
Pengaruh youtube beauty vlogger terhadap minat beli konsumen dan dampaknya terhadap keputusan pembelian produk (Studi pada viewers Youtube Wardah …
T Galang - 2021 - repository.stei.ac.id
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh beauty vlogger
terhadap minat beli konsumen dan dampaknya terhadap keputusan pembelian produk …
terhadap minat beli konsumen dan dampaknya terhadap keputusan pembelian produk …
" My Culture, My People, My Hometown": Chinese Ethnic Minorities Seeking Cultural Sustainability by Video Blogging
Ethnic minorities face challenges in sustaining their culture in regions dominated by ethnic
majorities. With the growing popularity of video blogging (vlogging) in China, many ethnic …
majorities. With the growing popularity of video blogging (vlogging) in China, many ethnic …
Beauty influencer in the digital age: How does it influence purchase intention of generation Z?
HA Widyanto, CR Agusti - Jurnal Manajemen dan …, 2020 - e-journal.trisakti.ac.id
This research examined the influence of social media advertising conducted by beauty
influencers. The researchers analyzed the impact of Celebrity Credibility (ie, Expertise …
influencers. The researchers analyzed the impact of Celebrity Credibility (ie, Expertise …
A systematic literature review on vlog marketing: thematic analysis and future research directions
Purpose The aim of this study was to conduct a systematic literature review (SLR) on vlog
marketing. The focus was to analyse the major themes in this field and provide insights for …
marketing. The focus was to analyse the major themes in this field and provide insights for …
Exploring self identity: An analysis of audience reception of vlogs
This study analyzed the interpretation of the self-identity projected by Tasya Farasha through
her YouTube content. The development of youth identity today cannot be separated from the …
her YouTube content. The development of youth identity today cannot be separated from the …
The influence of electronic word-of-mouth adoption on brand love amongst Generation Z consumers
S Pillay - Acta Commercii, 2021 - scielo.org.za
ORIENTATION: The study investigated the influence of electronic word-of-mouth (eWOM)
adoption on brand love amongst Generation Z consumers in South Africa that will enable …
adoption on brand love amongst Generation Z consumers in South Africa that will enable …