Competitive advantage has been a perpetual area of research in strategic management in
different forms. Business strategies in organizations have been underpinned to the objective …

This research introduces a Quality Function Deployment (QFD) decision framework for
orchestrating and aligning quality management and services marketing efforts for effective …

Purpose The study aims to explore the benefits of service productisation to provide further
understanding on the productisation concept as support for business processes and service …

Purpose This paper presents a decision-making framework for e-banking operations, based
on the Quality Function Deployment and the Analytic Hierarchy Process. The main research …

Purpose Product-service systems (PSSs)'s popularity has expanded significantly throughout
recent years. The purpose of this paper is to integrate products and services to achieve …

The hotel industry has been facing fierce competition in recent years. It is important for hotels
to conduct effective strategic planning for competitiveness improvement to achieve …

The competitive business environment conditions of market have compelled to reduce the
development period of products; therefore, organizations are more focused on optimizing …

Purpose The purpose of this paper is to examine the application of C-shaped QFD 3D Matrix
in comparing process characteristics (PC), performance aspects (PA) and customer …

The aim of the research is to recognize the tourism industry in halal tourism concept,
business process, and dilemma. Authors determine the strategies to resolve the dilemmas …

Small business failures have a negative effect on the profitability of entrepreneurs. Many
small businesses fail within the first 5 years after establishment. Profitable small businesses …