Paradigmatic conformity blinds us from opportunity: a rejoinder
C Janiszewski, J Laran - Consumer Psychology Review, 2024 - Wiley Online Library
There is value in blending behaviorism and cognitivism when investigating consumer
behavior. Traditionally, the blend has consisted of a serving of cognitivism with a dash of …
behavior. Traditionally, the blend has consisted of a serving of cognitivism with a dash of …