Can book covers help predict bestsellers using machine learning approaches?
As the book publishing market changes from offline to online, readers tend to purchase
books while paying more attention to book covers and metadata rather than the actual book …
books while paying more attention to book covers and metadata rather than the actual book …
Usability perspective on social media sites' adoption in the B2B context
While social media sites have been successfully adopted and used in the B2C context, they
are perceived to be irrelevant in B2B marketing. This is due to marketers' perception of poor …
are perceived to be irrelevant in B2B marketing. This is due to marketers' perception of poor …
From websites to social media: exploring the adoption of internet marketing in emerging industrial markets
AM Shaltoni - Journal of Business & Industrial Marketing, 2017 - emerald.com
Purpose This study aims to explore internet marketing adoption in emerging industrial
markets across several internet-based technologies (ie social media platforms, static and …
markets across several internet-based technologies (ie social media platforms, static and …
Marketing-sales-service interface and social media marketing influence on B2B sales process
Purpose The purpose of this paper is to understand marketing–sales–service (MSS)
interface from the point of how social media marketing (SMM) platforms are prioritized and …
interface from the point of how social media marketing (SMM) platforms are prioritized and …
Why and how are social media used in a B2B context, and which stakeholders are involved?
S Andersson, N Wikström - Journal of Business & Industrial Marketing, 2017 - emerald.com
Purpose This study aims to explore why and how business-to-business (B2B) companies
use social media and which users and stakeholders they communicate with …
use social media and which users and stakeholders they communicate with …
The use of Twitter for innovation in business markets
The use of Twitter for innovation in business markets | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search The use of …
Case studies Expert Briefings Open Access Publish with us Advanced search The use of …
Managerial perspectives on crowdsourcing in the new product development process
One way organizations have sought to improve the new product development (NPD)
process is to leverage the wisdom of crowds by reaching out to different communities for …
process is to leverage the wisdom of crowds by reaching out to different communities for …
The power of purpose – lessons in agility from the Ventilator Challenge
Purpose COVID-19 has shaken views of what is normal and what is possible, raising
questions about conventional norms, ways of working and our understanding of agility. This …
questions about conventional norms, ways of working and our understanding of agility. This …
Social Media and Innovation: Opportunities and Challenges for Organizations
TT Benavides - Organizational Innovation in the Digital Age, 2022 - Springer
Innovation plays a significant role in helping organizations differentiate themselves in the
marketplace by establishing a competitive advantage. While digital platforms, specifically …
marketplace by establishing a competitive advantage. While digital platforms, specifically …
Social media-related tensions on business-to-business markets–evidence from China
Previous research has established the benefits of using social media in support of
engagement in business-to-business settings. Yet the study of problems that arise from …
engagement in business-to-business settings. Yet the study of problems that arise from …