Visual content has become an integral component of consumers' experience sharing.
People increasingly search for visual content posted by others prior to making purchase …

The tourism and hospitality industries are experiencing transformative shifts driven by the
proliferation of digital technologies facilitating real-time customer communication and data …

The previous experience of customers is assessed by textual reviews and ratings to reflect
their levels of satisfaction with the service or product. Online reviews and ratings have …

Abstract User-Generated-Content (UGC) has gained increasing attention as an important
indicator of business success in the tourism and hospitality sectors. Previous literature has …

Purpose This paper aims to explore digital fashion products in the metaverse platform
contexts and empirically examine the effect of the metaverse platform characteristics on the …

This study investigates the effectiveness of Vlogs as an advertising tool to promote the
tourism sector in Pakistan using Ducoffe's Advertising Value Model and stimulus-organism …

This study examines the predicting effect of celebrity involvement on destination authenticity
(object-based authenticity and existential authenticity) and hence travel intention in the …

Purpose This study aims to investigate the relationships between electronic word of mouth
(eWOM) source credibility, perceived risk and information usefulness and how they …

Among services, the immense growth of Indian tourism in the last years has attracted the
interest of practitioners, researchers, and governments. Service experiences at the point of …

Purpose This study aims to investigate the mediating role of attachment to social media
influencer between authenticity and enjoyment and then travel intention while watching …