The impact of strategic vs. tactical cause-related marketing on switching intention
SO Hassan, EM AbouAish - International Review on Public and Nonprofit …, 2018 - Springer
This research aims to investigate the impact of strategic vs. tactical Cause-related Marketing
(CrM) on customer's intention to switch service providers. Strategic and tactical CrM differ in …
(CrM) on customer's intention to switch service providers. Strategic and tactical CrM differ in …
[PDF][PDF] Does CSR Image Matter to Hypermarket's Consumers in Malaysia? Perspective from Persuasion Knowledge Model.
It is commonly accepted that positive corporate social responsibility (CSR) image brings
desirable outcomes, for instance, brand loyalty, improved brand image, enhanced store …
desirable outcomes, for instance, brand loyalty, improved brand image, enhanced store …
Factors That Trigger Consumer Cause-Empathy: A Conceptual Model
A Dominic - International Forum Journal, 2021 - journals.aiias.edu
This study is an attempt to develop a conceptual model to gauge the impact of moral
emotions in a cause-related marketing (CRM) setting. It specifically considers the factors that …
emotions in a cause-related marketing (CRM) setting. It specifically considers the factors that …