Breaking stereotypes: investigating the dynamics of male celebrity endorsements in China's cosmetic industry
K Yu - Asia Pacific Journal of Marketing and Logistics, 2024 - emerald.com
Purpose Male celebrities are increasingly being chosen to endorse female cosmetic brands
by marketing managers, yet this practice has not received sufficient scholarly attention. This …
by marketing managers, yet this practice has not received sufficient scholarly attention. This …
Fan Culture of Urban Communication: Exploring Urban Branding Through Social Platforms
L Huang - SHS Web of Conferences, 2024 - shs-conferences.org
Under the background of the rapid development of new media technology, the cultural
development between cities has become increasingly important. At present, the …
development between cities has become increasingly important. At present, the …