Gamification is an innovative approach that aims to increase users' engagement and
motivation and provide sustainable experiences. It has recently become widely known and …

Digital mediation in business-to-business marketing is becoming increasingly important to
firms, due to customer needs and evolving technological environments. The extensive …

Gamification has rapidly emerged as one of the favorite persuasive technologies widely
used with the aim of promoting a positive change in the user's behavior by means of …

Gamification is a term that has gained currency over the last few years. Gamification refers to
the application of characteristics from digital games into non-gaming contexts. The concept …

The pressures associated with the speed of competition, including the digitalization of
workspaces, are increasing the need for modern organizations to drive employee …

Purpose The purpose of this paper is to review studies on the use of virtual reality (VR) and
gamification to engage students in higher education for marketing issues to identify the …

The purpose of this study was to determine the effectiveness of blended learning
environments enriched with the use of gamification elements. The study was carried out …

This study seeks to investigate the effects of Behavioral Activation System (BAS), known as
approach motivation, and Behavioral Inhibition System (BIS), known as avoidance …

La escasez de estudios en donde se vincule la aplicación de gamificación educativa, con
sus fundamentos teóricos y/o principios, ha llevado al fracaso de la gamificación en …

As a nascent area of study, gamification has attracted the interest of researchers in several
fields, but such researchers have scarcely focused on creating a theoretical foundation for …